As social media platforms continue to shift towards video content, Instagram has recently announced their preference for video over photos. With the rise of video content on platforms like TikTok, YouTube, and Instagram Reels, it’s becoming increasingly important for brands to prioritize fresh and innovative content that entertains and engages users. Planning is key when it comes to video content, from identifying the purpose of the video to rehearsing lines and editing the final product.
Video content is engaging, easy to watch, and can share a lot of information about a brand that may not be possible with a static post. At Make, we’ve seen over a 50% increase in engagement on our clients’ social channels when video content is utilized compared to static posts. This shift towards video is reflected in the user behavior and Instagram’s preferences.
Our design team is currently focused on creating new and engaging video content for client’s Instagram and TikTok channels. Researching what followers want to see and expressing client’s Brand are key components of this shift. If you’re looking to boost your social content, whether paid or organic, get in touch with our team to learn more.