In a world where visuals speak louder than words, a great graphic designer is worth their weight in gold. At Souvenir-IT, Rajanikanth has been that creative force for six years, shaping brand identities, crafting stunning visuals, and bringing stories to life through design. His journey is a testament to passion, precision, and the power of creativity.
Rajanikanth, tell us how your journey as a graphic designer began.
“Ever since I was a kid, I’ve been fascinated by colors, patterns, and how visuals communicate emotions. What started as a hobby—sketching and playing with design tools—quickly turned into my career. Graphic design isn’t just about making things look good; it’s about telling a story. That’s what excites me the most.”
How has Souvenir-IT shaped your creative journey?
“When I joined six years ago, I knew I was stepping into a place that valued creativity. Souvenir-IT isn’t just a digital marketing agency—it’s an incubator for innovative ideas. Here, I’ve had the freedom to experiment, refine my skills, and work on projects that challenge me every day. Whether it’s branding, social media creatives, or UI/UX design, I’ve grown into a versatile designer.”
What makes your work as a graphic designer exciting?
“Every project is a new challenge. One day, I’m designing a sleek, modern brand identity; the next, I’m crafting an interactive social media campaign. Design trends evolve fast, and staying ahead means constantly learning and adapting. But that’s the fun part—pushing boundaries, thinking outside the box, and seeing my work create real impact for brands.”
Can you share a memorable project that made you proud?
“There was a rebranding project for a client who wanted a complete transformation—logo, packaging, website, everything. It was a high-stakes task, but our team collaborated closely to deliver something exceptional. When the brand launched, the response was overwhelming. Seeing my designs out in the real world, making a difference, was incredibly rewarding.”
What sets Souvenir-IT apart in the digital marketing world?
“The culture of innovation and collaboration. Everyone here is passionate about what they do. It’s not just about getting the job done; it’s about doing it in the most creative and effective way possible. We push each other to be better, to think differently, and to never settle for ‘good enough.’ That’s what makes us stand out.”
Six years in, what keeps you motivated?
“The endless possibilities of design. No two projects are the same, and every challenge is a new opportunity to grow. At Souvenir-IT, I get to create, innovate, and be part of a team that’s shaping the future of digital marketing. That’s what keeps me excited, every single day.”
Rajanikanth’s journey is proof that great design isn’t just about aesthetics—it’s about strategy, storytelling, and impact. As Souvenir-IT continues to push the boundaries of digital marketing, designers like him are at the heart of its success.
